Social Media Manager
Charlottesville, VA Charlottesville, VA Full-time Full-time Estimated:
$54.
1K - $68.
5K a year Estimated:
$54.
1K - $68.
5K a year 2 days ago 2 days ago 2 days ago Job Title:
Social Media Manager Supervisor:
Director of Marketing and Digital Strategy FLSA Status:
Exempt/Salaried Purpose:
The Social Media Manager will manage all social media marketing and assist with overall digital marketing strategy based on findings from data analysis.
This individual will use empathy and intelligence to provide campaigns that are meaningful to families looking for the support our communities offer.
This individual will work closely with the Director of Marketing and Digital Strategy as well as the rest of the Marketing Team, Sales Team, and Resident Programs Team.
Qualifications:
3
years of social media marketing experience or related education.
Capable of successfully managing 80-100 social media profiles Experience with Facebook, LinkedIn, Twitter, TikTok, Google Business, Google Analytics, Canva, Adobe Creative Suite, and other social media management platforms.
Highly organized with a deep understanding social media performance.
If a piece of the puzzle is under-performing, you are investigating possible reasons and presenting them along with solutions during meetings.
Ability to work independently and manage multiple priorities while producing content with minimal errors.
Possess excellent phone, written, and verbal communication skills.
Demonstrates good judgment, problem solving, and decision-making skills.
Proficiency in computer skills, Microsoft Office, and the ability to learn new applications Quick learner Culture Ambassador Models the core values of the company:
o We Care About People o We Do the Right Thing o We are Passionate, Have Fun, and Celebrate Success o We Speak Up! It's Our Responsibility o We Take Ownership and Add Value o We are Respectful Ensures all personnel always exemplify the core values of the company.
Create and drive the sales culture at the community.
Areas of Primary Responsibility:
Managing 77 - 100 social media accounts with room to grow, including Facebook, LinkedIn, Twitter, TikTok, and Google Business with Sprout Social and native platforms.
This includes responding to all comments and messages, keeping profiles updates, keeping up with trends, etc.
Maintain weekly campaigns in addition to content submissions from Resident Program Directors.
Report on weekly, monthly, and quarterly performance based on agreed upon metrics and opportunities for improvement to the overall strategy.
Assist in providing opportunities for new blog topics based on top performing content.
Work closely with our Search Engine Marketing Manager and our Schema partner to utilize high performing search queries in content, tweak our messaging as needed, and inform our overall content strategy.
Additional report creation as needed.
Participate in quarterly meetings with CSL digital partners and with CSL Sales and Marketing Team to discuss industry trends, ask thoughtful questions, and brainstorm opportunities to improve.
Participate in monthly meetings with all our digital partners to discuss monthly performance.
Performs other duties as assigned.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
$54.
1K - $68.
5K a year Estimated:
$54.
1K - $68.
5K a year 2 days ago 2 days ago 2 days ago Job Title:
Social Media Manager Supervisor:
Director of Marketing and Digital Strategy FLSA Status:
Exempt/Salaried Purpose:
The Social Media Manager will manage all social media marketing and assist with overall digital marketing strategy based on findings from data analysis.
This individual will use empathy and intelligence to provide campaigns that are meaningful to families looking for the support our communities offer.
This individual will work closely with the Director of Marketing and Digital Strategy as well as the rest of the Marketing Team, Sales Team, and Resident Programs Team.
Qualifications:
3
years of social media marketing experience or related education.
Capable of successfully managing 80-100 social media profiles Experience with Facebook, LinkedIn, Twitter, TikTok, Google Business, Google Analytics, Canva, Adobe Creative Suite, and other social media management platforms.
Highly organized with a deep understanding social media performance.
If a piece of the puzzle is under-performing, you are investigating possible reasons and presenting them along with solutions during meetings.
Ability to work independently and manage multiple priorities while producing content with minimal errors.
Possess excellent phone, written, and verbal communication skills.
Demonstrates good judgment, problem solving, and decision-making skills.
Proficiency in computer skills, Microsoft Office, and the ability to learn new applications Quick learner Culture Ambassador Models the core values of the company:
o We Care About People o We Do the Right Thing o We are Passionate, Have Fun, and Celebrate Success o We Speak Up! It's Our Responsibility o We Take Ownership and Add Value o We are Respectful Ensures all personnel always exemplify the core values of the company.
Create and drive the sales culture at the community.
Areas of Primary Responsibility:
Managing 77 - 100 social media accounts with room to grow, including Facebook, LinkedIn, Twitter, TikTok, and Google Business with Sprout Social and native platforms.
This includes responding to all comments and messages, keeping profiles updates, keeping up with trends, etc.
Maintain weekly campaigns in addition to content submissions from Resident Program Directors.
Report on weekly, monthly, and quarterly performance based on agreed upon metrics and opportunities for improvement to the overall strategy.
Assist in providing opportunities for new blog topics based on top performing content.
Work closely with our Search Engine Marketing Manager and our Schema partner to utilize high performing search queries in content, tweak our messaging as needed, and inform our overall content strategy.
Additional report creation as needed.
Participate in quarterly meetings with CSL digital partners and with CSL Sales and Marketing Team to discuss industry trends, ask thoughtful questions, and brainstorm opportunities to improve.
Participate in monthly meetings with all our digital partners to discuss monthly performance.
Performs other duties as assigned.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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